Netflix, Inc. is an American subscription streaming service and production company. Launched on August 29, 1997, it offers a library of films and television series through distribution deals as well as its own productions, known as Netflix Originals.
According to media reports, just weeks after announcing a new price hike in its plans, Netflix began cracking down on the widespread practice of sharing passwords between people who do not live in the same household. The company will ask such people to pay an additional fee to keep using Netflix. “While these have been extremely popular, they have also created some confusion about when and how Netflix can be shared,” said Chang’i Long, director of product innovation, in a blog post. As a result, accounts can be shared between households. being shared, it’s impacting our ability to invest in great new TV and movies for our members.”
During the testing period, Netflix will try it in three countries – Chile, Costa Rica and Peru. There, in addition to transferring the ability to view profiles to new accounts (either your own primary account or someone else’s), customers will have the option to add additional viewers to their packages at a discounted price. This work can be done for 2,380 CLP in Chile, 2.99 USD in Costa Rica and 7.9 PEN in Peru.
This is not the first time that Netflix has banned password sharing. Last year, the company experimented with an account verification feature to prevent unauthorized users from tampering with others’ accounts. But bringing in “add additional members” and “transfer profile” features indicates that Netflix is thinking strategically about how it can continue to grow as the company’s subscriber base continues to decline.
At the moment, Netflix is testing it only in Chile, Costa Rica and Peru, but if it brings it to India as well, then users may have to pay more money here too.